Earlier this week, a massive adoption drive ended and announced the numbers of their effort. In total, the national adoption drive was able to find permanent home for close to 89,000 animals all over the country. The drive, entitled “Clear the Shelters” is a nationwide pet adoption drive that was sponsored by NBC and Telemundo.
The sponsorship by the two giant broadcasting companies really helped the cause because they were able to make use of their smaller affiliates all across the country to get the word out to local communities. They were able to coordinate the efforts of these smaller stations with animal shelters located in their area. In the Tampa Bay area alone, close to 2,400 pets were adopted from 23 local animal shelters.
The “Clear the Shelters” drive initiative started in 2015. So far, in the three years that they have been running the drive, close to quarter of a million animals was adopted in the United States. But this year has been the most successful so far. The campaign was so triumphant that several animal shelters have announced that all their animals were adopted and they were empty. On August 18, the last day of the animal adoption drive, saw a big push with more than 850 adoptions registered on that day.
Aside from the help of affiliates and local stations, the use of social media has been integral in getting the word out for this adoption drive. Several animal shelters and pet centers have their own social media accounts and they were able to connect people with their preferred animals through social media connections.